Poster and DVD Cover

I enjoyed making our DVD cover and promotional poster; they would do a lot for advertising, if we were to actually distribute our film. I used the same picture for both the poster and the DVD cover this make the film more recognisable to a potential buyer, due to the linking of the poster and the film its self. I stuck aiming for target audience and what they would be interested in, so this is what I concentrated on when creating both media products. The film is aimed at an older audience due to them being whom the film is intended for. I think this works well buy making it look dark and sinister, this would attract an older male orientated audience, because of the colour scheme creates the almost horror like affect and also having a beautiful woman on the front cover/poster grabs their attention. The story of a strong femme fatal woman would draw in a more female generated female audience and on both my promotional poster and the DVD cover I have used these conventions and I think they work rather well. Her I have also had a second idea for a poster; this one is aimed more at the target audience being women. Simple changes to the layout and font affect the appeal to different target audiences. The boarder pattern attracts more female attention to this poster make the film look a lot less dark then the other poster does. You can tell guess what it is about still, but this version appeals to more of a female audience rather than a male one.