Gemma's Video Evaluation

Scripted Key ideas for Video Evaluations for media product

The opening sequence we created had some of interesting conventions from thriller genre. I decided that certain key ideas should be adapted such as the murderer being a woman. That’s why I decided to be the actor in our piece, we wanted the character to look sinister in the first shot but also sow that she could just be any woman, she looks ait drape and pain in the second half even over confident to what she really is this challenge the traditional thriller stalker movie such as such as the film obsession where the woman is stunning.

Our final opening sequence uses several conventions from other media but some aspects also contribute to our piece of film. The name of our film fits into the noir film conventions. The name infatuation is strong, and is one word which would be often used as a convention in film noir. Also the general concept of the film follows the conventions using low key black and white visual style.

In a lot of ways we challenged the way this type of movie would be generally be done. The ways in which we have challenges these general conventions has taken place in several ways firstly because our main character in the open sequence is the stalker character is a woman. This creates a whole new feel to the film and takes the genre into a new lease of life. By doing this and breaking the usual convention we create something really very dark because it is felt that it would be less likely for there to be a woman stalking a man. We also challenged other conventions by making the stalker a woman we made a sort of femme fatale character this combines another classic convention into the mix of our film. This shows how different aspects can be combined to make something initially new.

The demographics that are not really defined in our production, obviously because of the age rating this is due to the topics, violence and brief nudity that may have occurred if continuing the film. So this demographic is not towards a young audience. But an young adult to middle age with a demographic C to D.
The institutions that might distribute my film are ones such as paramount pictures; I noticed that paramount distributes a lot of different kinds of films, particularly thrillers, films such as fatale attraction. Other big distributors that could distribute our product would be Columbia productions as they have distributed other femme fatale films, such as the film To Die For. The two that would probably be most appropriate would be either Sony pictures or Warner bros because, they distribute a lot of films in the UK more than most other big distributor and have done so on many of the big thriller movies. Another option would be to find a local independent cinema to exhibit our media product, this would be a good start but we could have to offer them a percentage of the profits to get them to do so. But looking at it theoretically we would be more likely to get offers from companies like film four.
The audience see the plot start to unravel right from the start this grabs their attention, the audience sees images of a woman but don’t know what is quite going on, but at each point through out the opening sequence there are moments where the events help the plot slowly click in to the mind of our audience.

I have learnt a lot about how to construct a media product, the process, and how to use the media tool correctly. I found that using a Mac to edit was the best means to edit rather then using the software on the computers adobe premiere pro 1.5. I spent a lot of time learning how to use the Mac and as I made a lot of the titles and things. Garage band on the Mac was an interesting to use it created some interesting effect but it wasn’t working quite as I wanted it to so in the end we used a un copyrighted piece we found which fit what we had made a lot better for the start.

I don’t think that our final piece would have turned out as good as it did if not for doing the preliminary task. It was a learning curve, a good way to ease our group into the process of in which to make our full product. It meant errors less likely because if any mistakes that would have been made, would have been made when practising by making our preliminary task. I enjoyed the preliminary task I found that it made my experience a lot more enjoyable, because I had the chance to experiment. A lot of benefits were made from creating our preliminary such as being able to play around with the editing technologies to using a variety of transitions to learn how they look and the effect they create.

Overall I think the production went very well and I had a great time creating it and learning about how the media industry works.

Commentary Video

Here is My video commentary with some interesting information about the day we filmed how it went and some of ideas that we used.

Commentary Script

We spent two hours setting up this scene, it was interesting to create. I tried to get into the persona of someone in that state of mind, doing this helped me to get into the role and set up the shine. The photos where fun to print out as, we had only a few and so simple we had to enlarge section to make it look abstract and sinister. The confetti looks great in contrast with black and white colour scheme. The candle light also makes this black and white scene look more sinister and obsessive. There are a lot of reason throughout the whole clip you didn’t see much of the woman’s face. We thought it makes the whole opening sequence more dark and when we see her she looks normal like just another girl. The starting music make the whole opening come together I thought it would make it even clearer to the audience what is going on.
The second half we have tried to make less oblivious using a peaceful location along with the Saturated Colour looks great we picked a perfect day for filming even though the colour looks unnatural we didn’t have to do anything to it. We got the desired look with little effort. We created the colour contrast was exactly the way we wanted it. To show the sinister side of this woman but also the attraction she felt for this man at the start and the decentred self it creates.

Unused Footage

Here are some of the footage our group had that we didn't use either because it had mistakes in it, or we couldn't use it as we had to much to fit into our open sequence, including things from the Ruff cut.

Opening Sequence

Here is my groups final Cut of our opening sequence

Evaluation of editing

I spent a lot of time doing editing this is due to the fact that I feel that editing is one of the most important parts because without the organisation of editing where would we be, the footage would be all-over the place the scenes would be too long and look awful as the would be no selection process so without this stage the previous filming and planning would be all together pointless. This is why most of my time on the film was up by this stage. I did most of the editing throughout and particularly when we began to use the macs. Before this using premier pro on an editing computer, I spent not so much time on as I believe that it wasn’t that effect sometimes as the software on a mac. I feel the mac system and its software was much more effective using programs such as adobe premiere pro, adobe After effects for the titles and IMovie which was very simple to use, overall due to the success in editing the footage I feel that my editing section were completed to a high stranded and has helped us along with making the opening sequence most effective.

Evaluation of filming

The filming went very well we the rough cut was still good but sometimes didn’t make that much sense; this is why we re-filmed some of the opening sequence because it makes the overall feel to the opening sequence so much more effective. Although the rough cut was good how we created the flash backs after getting the audience feedback we realised there were several thing that needed changing by doing a re-film meant we not only had done some more footage to play with but we now had a proper Rough cut with fed back that could be used for looking back an learning from. The second half of the opening sequence was ineffective it because it was the footage the audience had just seen but as a flash back. So we went to a completely different location but still with the same idea of a flash back but was shown in a better way instead of there being flash back in a hand held shot we film a watch edited it so it was in reverse so that the audience would know that the scene they had just watched was the present and the saturated scene after the watch was the past similar to the flash back idea. This was decided after some careful consideration after the first mistake we didn’t want to make the same mistake twice. This was why I think the second attempt a second half was more effective because it was firstly more panned and secondly less rushed. Overall I think now the filmed footage looks great but for future reference spend a little more time organising to make sure things don’t need to be re-filmed. The first half went well during the filming shot, I think this was due to it also being well planned we spent approximately 4-5 hours filming. So we had a lot of footage to play with. I do think though also that it went well because I and another group member spent a long time setting up the location and the shrine on our set to its full potential.

DVD Menu

The first thing we did before making our DVD menu we done some research, by looking at some of the films that inspired opening sequence, DVD menus. Before putting our final film on to a disc we had to create a DVD menu. To do this we picked footage from our film for it that was then played in the background of the DVD menu. We made a main menu that suited the genre and context of the opening sequence we created. We used the programme I DVD to create the menu which I felt went very well.


Shot Analysis

For the second half of our opening sequence we want to create some epic yet classic shots this was decided on as soon as we looked at the rough cut and realised how poor the second half of it really was, especially looking at the contrast between the first part, being footage that had spent a lot of time over and had a bit more of a theme and research used to created, made it look really good. But I feel that this contrast made the second half look even worse. So this was why I thought it might be better to have either more of a theme and more planned so to get it just right.

I wanted to do this by using some classic shots used in other movies that created more of a wow, for the audience. Camera shots that create a silhouette of two people, this is often done in romance movies. But I believe that by challenging particular conventions form different genre will enthral an audience more because it will be unexpected. This I feel was inspired by reading about the media theories and looking at how there is no set genre because any genre can have a sub genre. this idea inspired me to have no boundaries when making our opening sequence.

Another shot that was important to get right was the camera shot right at the end where the woman is simply standing there and you see over the shoulder shot of her walking away. This creates I moment for the audience to take in all that has just taken place. With the MAC music I created made it a very effective moment.

Final Logo

Here is our final design I made it through cutting out letters out of news print and then by adding in each letter separately I achieved a kind of type writer effect. I had to be so very careful so not to knock it as then I would have to start the process all over again. Once we uploaded the footage though I still had to spend time adjusting it to make it a lot faster. So we would waste too much time on it. Above is a still image of the final out come.

Logo Designs

This was even animated using adobe flash but the group still wasn’t satisfied with this as its final outcome for our production company so we’re thought are plan of action and come up with something completely different.

Logo Research

Film Names

From our thriller research our main conventions were that it must be short, either one or two words long, that are from two to 5 syllables. The tile must also tell the audience immediately that it’s a thriller. Here are some of my ideas;


I spent a lot of time thinking about the name of our movie and in the end the name we all decided on was…

Script

Script Ideas





Plot Evaluation

I wanted to use a lot of key concepts for the plot using several conventions from the genres and sub genres of my opening sequence; this included using one tradition key conventions from a thriller genre. This is the main way we define genre if you can really define genre. Thrillers tend to have an obvious villain at the start but by the end of the film, the character the audience thinks is the antagonist at the start they realise is the protagonist by the end. The plot I think was a key part of deciding what to do with the opening sequence and make sure it would make sense by the end of the film if it was really made. I really like the plot it has a post modern idea of there being a nihilism character of the stalker, this idea give a character no limits, someone that believes in nothing, has nothing to lose. This means his ruining her life due to his infatuation is nothing but getting what he wants. This idea goes against the modernist view of a happy world, where good things happen to good people. I wanted to also challenge other genre theory’s by making a femme fatale character that also has a heart.

Plot

Plot Ideas



Audience theory

To make an opening sequence successful depends almost entirely on audience reaction. So the audience can make or break any production. So this is why this is a key area to target, so we can identify our audience for our own film. The social status that the audience comes from is important; I feel that the piece we are creating can be aimed at middle to lower class, C to D demographics. Due to it reality and drama which tend to attract more of this class also due to the genre of thriller and the twist with the media convention, a female stalker. To further the demographic I feel that the groups would also be Explorers group whom wish to view things in new a strange ways, who seek to escape; these are normally young people that are students. Either that or the minority of reformer audiences, who wish to make there own independent judgement, that have little majority. The reason for this is our productions is a small and independent and would not get viewing from majority consumer groups, our plot has locations that are small and would not appeal to the mainstreamers.

Genre choices

When our group started thinking about making our opening sequence, our first initial decision was going to be on the genre. We immediately wanted to do thriller, because of the options it gives us. It was thinking of a sub genre. This was why the plot was the decided on before we chose the sub genre. After looking at films such as fatal attraction and basic instinct, which was what inspired our femme fatal sub genre. Then from that we could decided the sub genre from my research our research, we found that our plot most related to a drama thriller, with a more of a slower pace than traditionally from this genre. So that our opening sequence can be more about the character then to much fast pace action, that starts off by showing none of the story. The genre was one of the most important thing to make a decision on this is why we spent a lot of time researching before making any final decisions.

Poster and DVD Cover

I enjoyed making our DVD cover and promotional poster; they would do a lot for advertising, if we were to actually distribute our film. I used the same picture for both the poster and the DVD cover this make the film more recognisable to a potential buyer, due to the linking of the poster and the film its self. I stuck aiming for target audience and what they would be interested in, so this is what I concentrated on when creating both media products. The film is aimed at an older audience due to them being whom the film is intended for. I think this works well buy making it look dark and sinister, this would attract an older male orientated audience, because of the colour scheme creates the almost horror like affect and also having a beautiful woman on the front cover/poster grabs their attention. The story of a strong femme fatal woman would draw in a more female generated female audience and on both my promotional poster and the DVD cover I have used these conventions and I think they work rather well. Her I have also had a second idea for a poster; this one is aimed more at the target audience being women. Simple changes to the layout and font affect the appeal to different target audiences. The boarder pattern attracts more female attention to this poster make the film look a lot less dark then the other poster does. You can tell guess what it is about still, but this version appeals to more of a female audience rather than a male one.

DVD Cover

Poster FeedBack

After showing my posters to several people there were several changes that had to be made. Firstly the images used are slightly dull, the shadowy look was a good look but for several reasons this idea makes it look too much like a horror film, which this is not what the opening sequence is about. Conventions like this and others like the title font and the other text and words I used were not doing the film justice. For much reason this has made me make sure it is redesigned. Although from my initial audience research this is one form of advertising that most people are un-impressed by even put off of a film by an unattractive poster. This I feel is makes the poster more important so that it complements the trailer rather then set a bad vibe for the movie make sure it has the desired effect. So especially after the feedback I got I feel that my poster should be worked back into.

Promotional Poster Campaign


Poster and DVD Cover Research






Femme Fatale Movie Poster

For a better understanding of the task at hand I looked at the promotional posters that’s films are similar to our opening sequence , from doing this I noticed several conventions that every one of the femme fatale films cover. Firstly the close up of the woman’s face is a very common and generic convention that is in all of the poster and DVD covers I have looked at. Also very often the woman doesn’t smile, the expression is serious. Sometimes the image will have the love triangle on it with the femme fatale coming between the couple this has a way of already telling the audience about the story. This is why in my poster creation for our opening sequences I plan to do two quite similar, and then have another that is more elaborate that could be on a train station or billboard. Here are some images of the posters I researched bellow.

Poster Research

http://www.movieposteraddict.com

Here are some poster campaigns I have been reaseaching from, its interestinmg to see how they appeal to diffrented audeinces. This is one concept i have used when makinhg my posters. AS you can see they often use the same images but presented slightly diffrebntly to conect to diffrent audeinces As you can see from the examples bellow;



Final Costume

This is my chosen design because it represents the persona of the character and conveys the character we are trying to achieve. This simple design makes our fem fatal appear like anybody, they could blend in, not someone you would necessarily think of as someone out of there head. Also looks a little more thrown together then the other costumes. it still can look slightly gothic an sinister because the costume is all black, the all one colour keeps to the characters persona of being a bit perfect but can be messed up slightly for later in our opening sequence. This is the most boring of all the ideas I have found but it can be adapted easily and is something anybody would where we want our character to blend in as much as possible.



The second half of the opening sequence is not much different to the one in the first half. Apart from this time the black is made more causal then a big coat and gloves it’s simply a thin cardigan, black is a key femme fatal colour I found out from my research. Because this is before what previously happened to her this part of the opening, she looks gentler. What does this is the blue scarf I’m going to use to soften her appearance this will create a contrast between the first and second half. This will also create a decentred self for the character and keep the audience guessing

Costume Ideas

I liked this because it is slightly gothic and can be turned to look rather sinister, but I thought it would appear as an over analysed costume the jewellery is to gaudy and doesn’t fit the character, I was trying to portray. It has way to much gothic charisma in it and would make our femme fatal stick out in a crowd far to much and that is not the concept and persona of the character.

This is my least favourite idea, this costume was based on the idea that the character persona should be her wanting to be and look perfect, her being very organised and put together. But I thought the costume might not fit the character when actually being on screen. An make the audience confused because the costume might not fit what they are wearing.

I was trying to see what I thought a normal sane person might where so it seems a bit more of a shock for the audience to see someone that appears normal to be acting in such a way. It could be used to show the audience that just because someone looks sane it doesn’t mean they actually are anybody can loss all sense of reality I like this idea but it I think it looks a little to normal, i want the character to seem normal, with an edge, this costume doesn’t give much of an edge.

More Title Research

Title Research

After the feedback we got from the rough cut we decided we needed more research on title, I did this using these two websites below that turned out vey useful particularly when getting the image due to the way in which each frame has been presented in this liner layout.

http://www.watchthetitles.com and http://www.artofthetitle.com

Seven

This is a good example of titles in an opening sequence, particular because of it being a thriller, as you cans see from the frames several of the conventions stick during each of the frame changes. But there are still several aspects that change including the positioning of the text, which it fits into the opening footage and sizing. I believe this shows that the film is none coherent, that it will be jumpy and interesting, but by keeping the fonts and colour the same we can see who they all link and fit wonderfully into this sequence.

To Kill a Mockingbird

I love the mono-chrome look, the titles are simple and don’t distract from the start of the film, in every frame almost nothing ever changes even down to the text positioning which show a organised piece, which automatically starts to tell the audience the stories.

Panic Room


I don’t particularly like the font that much it over powers the sequence, which is not what we are looking for. Although I do like how the titles tend to be on something, this makes them appear like they are on the buildings like posters. The Titles all have slit changes to the text position or the size, which I keep noticing in other real media products which I will make sure to refer to.

Caroline


These film opening sequences also uses small text rather like some of the other opening titles I have looked at. This tells me that this is a main convention from thriller films and films that have a darker plot. Also we can see that the name is bigger than the role the team member played when working on the film. This will be something I will use when making the title sequence for our opening footage.

Edward Scissor Hands


Once again we see the white text on a dark background. The colours on the footage show this will be a dark film. I don’t particularly like the text that is being used. But I do like the simple transitions of the titles which is what i think make the difference from a professional looking film from someone with a camera. When I re make our titles I will use simple but effective transitions, which will overall make the piece look more effective.

Film Opening Credits Research

This powerpoint includes screen shots of the opening title sequence from "Obsessed"-

These are the opening title credits from “Obsessed”. The opening titles are all placed on to the opening sequence of the film there is no edited in screens in the opening title sequence. They have used small white text for all the titles that looks almost like it could be hand written. The way that all the titles have been placed all the titles are arranged on the shot in the most suitable way so that the titles look like part of the shot. The opening sequence titles in “Obsessed” or effective for the opening sequence because they fit with the over all mood of the opening sequence of the film. The key good things about these opening titles sequence is that they have used a font that looks like it fits the over mood of the opening sequence. The key negative thing about these opening sequence titles it that some times with the use of the light colours you can’t see what the titles say.

This powerpoint includes screen shots of the opening title sequence from "Panic Room"-

These are the opening title credits from “Panic Room”. The opening titles all look 3D with the use of text the text it white, they are all placed on a New York backdrop. The camera moves around the sky lines in a slow panning movement revealing different titles. These titles are very effective as opening credits because it keeps the are not only interesting to look at because of the way they have arranged them in amongst the building they are also in keeping with the theme of the film it being set in New York. I think the key good points in these opening sequences titles is they way that they have used a New York sky line as the backdrop to the titles because it is interesting for a viewer to watch. The only negative thing about these opening credit titles is the angles at which the camera shows some of the titles make them quite hard to read.

This powerpoint includes screen shots of the opening title sequence from "James Bond, Casino Royal"-

These are the opening title sequence from “James Bond Casino Royal”. The opening credits are all included in a cartoon style sequence that features lots of elements that are in keeping with the theme of the film such as, cards and guns. The titles them selves are all in capital letter text and in white. The use of the contrast of the light colored text against the dark colored background. These opening credit titles are very in keeping with the theme of the film. They are also very interesting and dynamic to watch because the titles are inter cut with the cartoon style sequence. These tiles are very effective as opening sequences titles because they or very relevant to the theme of the film and are interesting because of the backdrop they are set against. The main positive thing about these opening sequence titles are the way that they have created a unique moving background to put them onto. I don’t think that there are any negative points to these opening credits because they are interesting to watch and very relevant to the film.

This powerpoint includes screen shots of the opening title sequence from " Se7en"-

These are the opening title sequence from “Se7en”. The opening titles are sometime placed in edited in screens and are sometimes placed onto the camera shot included in the opening sequence. All the titles use small white distorted text that almost looks aged. The opening sequence titles are effective in this film because they are inter cut with shots are that are tension building. And the titles them selves have been edited in such a way that they flash when they are on the screen this helps add to the unsettling sense of the opening credits. The positive thing about this opening title credits are that they have used a lot of different ways to display them through out the film, such as on edited in screens and over camera shots. The one negative thing about these opening title credits is that each title is not left on the screen for very young which makes them hard to read.

Key elements that I have learnt from this research-
I have learnt that in the opening sequence credits they usually include first the distribution company and production company names and then they usually sate the key actor’s names in the order of their importance in the film. Other key names that an opening sequence typically should include is-
• Casting directors
• Costume designer
• Director of music
• Head of editing
• Production designer
• Director of photography
• Producer
• Screen writer
• Director

Props






Age Ratings Research / Target Audience

In this power point I have researched all of the age rating certificates used to rate british films which are “U”, “PG”, “12 and 12A”, “15” and “18”. I have research which age group each category is suitable for and what features a film must include to be given the certain age ratings these features include-
1. Discrimination
2. Drugs
3. Horror
4. Imitable behaviour
5. Language
6. Nudity
7. Sex
8. Theme
9. Violence
I have collected all my age ratings research from the official “british board of film classification” website.

These are screen shots of slides included in my research powerpoint-


Why do we need to know our target audience?
By thinking about the target audience of the film and the age rating it will help when thinking about the design of the DVD cover because firstly we will know what age rating to include on the DVD cover when creating one for our film. Secondly we will also then know what elements such as which photographs and stills of the film to include on the DVD cover it to attract our target market to the film. Also it would help use to know our target market if we were to create a marketing campaign for the film because we would know who to aim promotion at and what elements to include in the marketing campaign.

What is the age rating of our film and why?
To give the film an age rating I researched different age certificates to find out which one would be most suitable for the film If the rest of the film was to be made and released on DVD. I think after my research that the film would be most likely to be given an age certificate 15 because when looking back at my research a lot of the features that a film needed to have to be categorised as a 15 our opening sequences and elements of our plot include. These are things such as the use of a slightly disturbing plot line based around obsession and mental disturbing those younger viewers may find disturbing. Also in our opening sequence we have featured knives which could indicate that violence could be a key part of the film which is another key reason why I have decide to rate the film as a 15 after my research.

Who is the overall key target audience for the film?
If we were to make the rest of the film then we would be aiming for a target audience that we would be aiming at would be the younger generation of people who enjoy films with an alternative style of plot line as our film challenger’s stereotypes with in thriller film by placing a woman in a position of power because we played on the stereotypical femme fatial character in the film as a key character trait. Because we have decided to use elements of a few different thriller sub genres mainly psychological and mystery thrillers our film may appeal to people who enjoy films with elements of psychological torture more than people who like physical torture although it is still insinuated that their could be some elements of psychical violence due to the use of knives as key props in the opening sequence.

In conclusion after looking back at my research and elements that our opening sequences includes and elements of the plot of the rest of the film I think that our main target audience will be young people over the age of 15 properly mainly 15- 35 year olds who enjoy psychological thriller films with alternative style plot lines.

Film Titles Research

I wanted to look into thriller films titles so that I could get a good idea of the typical sort of colours that may be used and types of layouts that titles are put into. I have research titles from eight different thriller films which are-

• The Box
• Shutter Island
• Panic Room
• Inception
• Phone Booth
• Memento
• Obsessed
• Flightplan